Guinness World Records

Discover everything about our amazing brand, from our history to new products.

The ultimate annual book of records is back and crammed with more than ever before! Guinness World Records 2017

is bursting with all-new records on topics as diverse as black holes, domes, owls, and killer plants. Want to know the

highest anyone has travelled on a skateboard, or the largest loop-the-loop completed in a car? Dying to know just how

many tricks a cat can do in one minute? The answers to these questions and so much more are right inside.New in

this year’s edition are exciting infographic features exploring the fascinating details on topics such as animals, the

human body, sports, and explorations. And of course all your favorite record categories are updated for 2017, such as

the world’s new tallest dog! And as ever, our team of world-class photographers have traveled the globe to

capture amazing images of the year’s most impressive record holders. Let us know your favorite!Do try this at

home…Want to be a record-breaker? Inside you’ll find challenges you can try in the back yard, in the kitchen, in

your bedroom, or even in the gym. Who knows, you may become a world record holder yourself!Bonus content for the

US editionFind exclusive pages just for the USA featuring amazing records from the X Games and a special look at the

125th anniversary of basketball.

Our Purpose, Vision, Mission and Values:

We believe it’s important to know who you are and what you stand for.

So our Purpose, Vision, Mission and Values (known as the ‘PVMV’) were carefully crafted in-house to define our place in the world, explain what we do, what we aspire to, and the rules we live by. Take a look.

Purpose:

We inspire people - individuals, families, schools, teams, groups, companies and communities – of any age, in any city or country.

We want that inspiration to come from reading, watching, listening to and participating in record breaking.

We don’t define or recognise success in a conventional or limited way and so draw upon the entire range of superlatives to help people realise their potential and to re-examine the world.

Vision:

To make the amazing official.

Mission:

To be the ultimate global authority on record breaking.

That means we research, measure, document and authorise the world’s superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world.

Values:

Integrity: of our records, assessing claims with objectivity and enthusiasm and free from prejudice or bias. This integrity extends to our people, the way we act, the way we do business and the way we make decisions.

Respect: for our record holders and challengers, our brand, our people, our business partners and our owner.

Inclusiveness: we believe in offering record breaking for everyone, everywhere.

Passion: in our enthusiasm about records and record holders, our brand and purpose, our people, and how we demonstrate that in our work and to our customers.