CONSUMER ECONOMICS

façon d'apprendre l'économie de consommation simple et facile.

Simple and easy way to learn consumer economics. It almost cover all important topics of consumer economics which are given below chapter wise :

UNIT. – I : CONSUMER AND CONSUMERISM

Definition and concepts

Rights and responsibilities of consumers

Consumer movement - need objectives and its roles

UNIT. – II : MARKET AND MARKETING

Concept & definition of Market

Classification of market

Market segmentation

Marketing - meaning and definition, concept of marketing

Dimensions of marketing

Functions of Marketing

Channels of distribution - types and functions

UNIT. – III : CONSUMER BEHAVIOUR

Human wants - nature and classification

Law of marginal utility

Law of equimarginal utility

Consumer surplus

Buyer behaviour - buying motives

Buying decision process

Factors affecting consumer decisions

Types of products

Branding, Labeling, packaging

Sales promotion and advertisement

UNIT. – IV : CONSUMER PROBLEMS

Business malpractices

Adulteration, faulty weight and measures

Misbranding

Deceptive labeling and packaging

UNIT. – V : CONSUMER PROTECTION

Meaning, evolution of Consumer Protection

Need for protection, laws for Protection

Quality Control Measures

Guarantee and warranty contracts

Standardization