Inbound Vs Outbound Marketing

How to use Inbound Marketing and Outbound Marketing.

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.

Outbound marketing is what used to just be known as marketing. It’s interruptive and it pushes itself at an audience, whether the audience wants it or not. TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-under, and contextual ads are all examples of outbound marketing. Outbound marketing has fallen out of favor in the last 10 years. Oversaturation - especially on the internet - caused people to start ignoring display advertising.

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1. Introduction

- What is Inbound Marketing?

- Business that is suitable for doing inbound marketing for 3 types of business that are suitable for marketing in this format

2. Guidelines for Inbound Marketing

- Quality over Quantity

- Data is Power

- Data is Power Whoever owns the data becomes the owner of power

- No Tools, No Cool

3. Software for Inbound Marketing

- For Enterprise

- For SME

- Connector Tools

4. Started Inbound Marketing With Framework.