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Since 1913 Prada has been synonymous with avant-garde style. His intellectual universe unites concept, structure and image, through codes that go beyond trends. Her fashion transcends the product: it is the translation of the conceptual into a universe that becomes a point of reference for those who love to experiment, challenging conventions.

With its innovative approach, which draws inspiration from an unconventional observation of society, Prada develops languages ​​that go beyond trends. Style statements that arise from a passionate investigation even of areas apparently far from fashion, such as art, cinema and photography, and result in creations that reinterpret reality starting from unprecedented points of view.